The 7th Sin Personified?

I don’t normally like highlighting specific pieces of work and picking on them. But in the context of the 7 Sins of Digital I had to post this.

It’s Interflora’s new eBrochure. For starters anything called an eBrochure should be put straight in the eBin. But it’s the use of the killer page curl that really gets me. (Ashley even listed page turns as his 7th Sin in the comments).

They say:
Welcome to Interflora’s new and exciting interactive eBrochure.
Clicking the eBrochure will open a new window.

You say:
Nooooooooooooooooooooooooooooooooo…

Why it seems like a good idea:
You can just take an existing print brochure and put it online. And it’s got familiar things that people get.

Why it’s not a good idea:
You can’t search it. It’s not linkable from outside. The links from the eBrochure to the website are really disorienting. Most of the text is too small (so you have to have a crappy zoom function). It’s just all wrong. Oh and it’s called an eBrochure…