The Five Second Folio by This Studio

I really like this.

I guess some people won’t. I know it’s kinda unusable, but that’s the point. I found myself playing through it 5 times to try and see what’s going on. Then I started trying to pause bits and rewind it. Then I figured I needed to go to their Flickr stream to see what their work looked like.

I was tricked into interacting and looking at their work. But I don’t mind. It was a good trick.

via: Swiss Legacy.